Invisible Stuff makes experiences simpler, faster and more delightful
Technology should be invisible
We don’t believe in technology for technology’s sake. Technology should be ‘invisible’ and make your brand experience better. Creating great digital experiences for your customers should be simpler and more cost-effective.
With over 20 years’ experience in fashion, general merchandise, diy, trade and grocery omnichannel digital retail, games and marketing strategy we help you harness technology and content across your channels and operations to drive growth and customer loyalty.
Invisible Stuff is part of a network of companies which enables us to draw on experts to craft the right strategy and experience for your business.
Retail Strategy
Shopping is no longer just about stores or e-commerce – it’s about offering customers easy, delightful and, most importantly, seamless, experiences of your brand, its products and services wherever they are, however they want to shop.
We help brands formulate go-to-market strategies and new products and services and optimise your existing channels to drive profitable growth and customer happiness.
If you are a SaaS or PaaS provider and want to understand how retail works and how best to optimise and pitch your product to retail CTO/CMO or commercial teams, we offer half-day interactive workshop on understanding retail.
Mobile
From m-commerce, mobile web, apps, push, mobile loyalty, location, wallets and couponing we can help you develop your strategy, build business cases and roadmaps, recruit developers, manage project delivery and integrate technology providers.
We have hands-on experience with embedding mobile technology, commerce and marketing at FTSE retailers across the UK and Europe.
If you are not sure what you need, we offer mentoring and senior executive workshops to help your senior teams understand the opportunity native apps present and how best to mobilise your core customer experience and operations. Listen below to our latest podcast on the mobile customer journey.
Social
What platforms should your brand be on? What comes after TikTok? What content helps boost your brand and sell your products? What makes for great, shareable content and how do you reduce the cost of content creation? We will help you work through these questions and more to help you build a robust social content strategy that can be created and managed by internal teams and that leverages the content you and your customers already create.
Just want to know what’s hot now and how to use it? We offer half-day trend workshops on which platforms are hot right now and why you should be taking notice.
Product Teams
Sienne has been the first chief product officer in several organisations and has a wealth of experience in establishing, scaling and helping teams be more effective. She also has extensive experience in digital transformation, and has helped some of the UK’s leading businesses understand the opportunity digital provides, not just within e-commerce, but across the entire value chain and how best to structure teams to optimise collaboration and learning across the whole organisation.
SOS!
Sometimes you’re in the middle of delivering your product or project and something has gone awry. Sometimes you just don’t know where to start, or need a second (or third) opinion to give you the reassurance you need. We’re cool with that. We like to help people make the right choices – some of them hard. Our advice is always independent and plain-spoken. We are also not afraid to muck in and rebuild, redefine or redirect work gone off-piste. So, stop worrying and give us a call – we’d be happy to help.
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Sienne Veit
FOUNDER
“Sienne provided unique insight and expertise in e-commerce that were critical to our strategic positioning review. She is passionate about customer experience and technology can transform how people shop online. I hope to work with her again and would recommend her to any e-commerce tech businesses.”
— Alex Vaidya, CEO & Founder, StoryStream
